A report from the broadcaster’s City bank, the Swiss group UBS, urges financially-strapped ITV “to act now” by switching from a “free channel” to a “pay TV channel” by using Sky and Virgin Media.

The four ITV channels would then disappear overnight from Freeview. ITV1 would cease to be “Channel 3” and viewers wanting to watch ITV would be forced to take up a subscription with either Sky or Virgin.
(...)
The ground-breaking document, “The Pay TV Opportunity”, was released last week.

The report estimates viewers would he prepared to pay £2.50 a month for ITV1, but only 50p a month for all the digital channels, ITV2, ITV3 and ITV4.
(...)

C'est pas plus choquant que de payer 14€, en Belgique, par mois pour recevoir RTL-TVi et la RTBF, entre autre, et ça s'appelle, le câble!

Plus globalement, ce rapport semble alarmiste sur l'avenir de la télévision et de la radio, en tant que media à programation lineaire, un autre document fait état d'un marché publicitaire traditionnel décimé d'ici 10 ans.

12.03.2009
(...)The BBC and ITV have discussed how they could jointly create partnerships that would reduce costs of regional news provision. This could include co-locating the ITV and BBC regional news centres and bureaux, sharing technical facilities and resources and pooling some of the video pictures gathered by BBC crews for use in ITV's regional services.

The two sides have outlined a mechanism in which the BBC would provide access to its regional news infrastructure and resources. With the 'synergies' that might be created, ITV estimate that there is the potential for a saving to them of £1.5m in 2011 rising incrementally to around £7m pa by 2016. (...)

Au sujet du marché britannique, c'est un peu la foire avec ses 1000 chaînes (en clair et payantes), des chaînes apparaissent et disparaissent assez rapidement....et la TNT du pays est affectée par ce gros marché instable (cette loi de la jungle).